What is Screen Printing?
Screen Printing Ink its applied to the substrate by placing the screen over the material. Ink with a paint-like consistency is placed onto the top of the screen. Ink is then forced through the fine mesh openings using a squeegee that is drawn across the scree, applying pressure thereby forcing the ink through the open areas of the screen. Ink will pass through only in areas where no stencil is applied, thus forming an image on the printing substrate. The diameter of the threads and the thread count of the mesh will determine how much ink is deposited onto the substrates.

What is Embroidery?
Embroidery is the technique of decorating apparel, fabric, or other materials with needle and thread. Embroidery may also incorporate other materials such as sequins, rhinestones, or yarn. It can be produced by a machine or in some cases by hand. In our usage it is always by a machine that is specifically made for the apparel promotional industry.
In our case we have multiple head embroidery machines that take designs from an attached computer and sew them on the product. The design begins with being converted from a typical computer format such as a jpeg and it is digitized into an embroidery format that the machine can read and reproduce. Once the file is digitized, it is goes into the embroidery program on the computer attached to the embroidery machine. The products are set up and attached to the embroidered heads and the proper thread colors are put into the machine for the embroidery.
The rest is magic... not really but it is beyond the scope of detailed explanation because the computer send the instructions to the embroidery machine and the design is sewn on to the product.